Sr. Customer Insights Manager

2023-11-07 | po-021740

Company description

The leading global US based e-commerce company that offers a range of products and services, operating in over 15 different countries with over 341,000 staff.

Responsibilities

Develop and execute research projects to understand reader needs and cultural trends. Build and refine mechanisms to measure and validate content appeal.
Track and measure content performance against viewership and engagement goals, reporting actionable insights; develop a data-driven understanding of categories, formats, and creative tactics that make content successful; partner with content team leadership to leverage data-driven insights to inform content development, programming and product strategies.
Work with with business intelligence partners to develop reporting and refine data-sourcing and gathering

Requirements

Bachelor's degree or equivalent experience.
5+ years of experience in market research, management consulting, audience development/content development.
Experience using quantitative and qualitative market research methodologies.