GKL Marketing Manager

2023-09-19 | po-021695

Company description

A world class Germany-based automobile and motorcycle manufacturer. The Automotive segment develops, manufactures, assembles and sells cars.

Responsibilities

Responsible as brand function for coordinating, steering and contributing to all GKL related Marketing topics in the market in alignment with the respective internal departments towards Sales, Marketing, and Management.
•Responsible as brand function for achieving the overall objectives in terms of brand awareness, acquisition of new customers, experiential activations and other defined KPIs for the GKL portfolio across all marketing/communication channels towards Sales, Marketing,Management. Shared targets with the respective departments.
Responsible as brand function or the market specific GKL Marketing strategy, based on CBS and central framework, legal requirements, and local market strategy as well as a consistent implementation based on market and customer needs, delivering a focused orchestration of all measures incl. effective and aligned communication/experiental marketing measures for all GKL Marketing topics towards Management.
Responsible as brand function for the identification, prioritization, coordination, and monitoring/performance measurement of all GKL Marketing activities (incl. conquest) to ensure market exploitation in alignment with Sales & Marketing towards management.
Responsible as brand function for implementation of GKL specific marketing measures in the dealer network to achieve the agreed targets (in collaboration with the field force) towards Marketing & Sales.
Responsible for ensuring an adequate GKL specific marketing budget, sharing ideas and best-practices, and performing regular reportings towards Management and the central GKL working team/steering board for all marketing related topics.