Insights Analyst

2023-09-19 | po-021689

An American based company, one of the largest in the spirits and wine business.

Examine and analyze business performance, trend projections and research/monitor macro-environment/industry trends to support & drive growth for the company.
Implement foundations for all Brand & Business tracking measures with timely deliverables of data, collate all data points to analyze, understand correlations/ synergies & draw insights with key actions
Collaboratively work across the broader insights function within the Emerging International Division and Japan multi function team to join the dots and create the powerful insights, Present & share insights on recurring basis with key stakeholders
Conduct Strategic Planning Process pre-work for situational analysis & SWOT in close collaboration with Japan Marketing team under the Japan Insight Manager guidance
Lead additional local strategic research projects - from crafting brief through to aligning on questionnaire and delivery of debrief & data
Proactive development of new research/ proxy measure methodology for faster, more efficient and timely understanding of category, consumers and channels
Responsible for Research & data supplier management - within budget and to timeline
Support Japan insight manager to plan and manage research budget
Support and partly lead building insight capability in Japan with guidance of the Japan insight manager

College/University (Bachelors or Equivalent)
5+ years of Consumer/Shopper/Market insight role incl. marketing research and data analysis in client (FMCG/Food & Beverage/Tobacco) or agency side
Working closely with multi-function teams
Excellent quantitative research skills and understanding of/exposure to qualitative research
Well versed in U&A studies, brand tracking, retail sales data analysis and concept testing
Excellent analysis skill using Market/Consumer data such as Intage, Macromill, retail POS data, to draw formed, logical conclusion
Business English language skills
Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
Proficiency with Google application is strong add