Digital Communications Specialist

2023-07-17 | po-021568

Company description

This company is a major player in the watchmaking industry. It has a global presence and is recognized for producing high-quality timepieces that are both stylish and durable. The company offers a wide range of watch brands that cater to various market segments, from affordable to luxury. It has a reputation for being innovative and committed to sustainability, investing heavily in research and development to stay ahead of the competition. The company has a strong focus on quality, which has contributed to its success and recognition in the industry.

Responsibilities

Lead digital Japan communication plan (ad, tie-ups, placement).
Set SEO / SEM strategy as well as the related budget.
Liaise with relevant bloggers, YouTubers etc to work on visibility, include in media plan with help of marketing manager.
Spread the notoriety and desirability of the brand via online media.
Lead and drive traffic to our retail BTQs via digital actions.
Monitor what’s happening on SNS (we do have our own SNS platform in Japan and it is not planned yet to have one). Find groups of watch enthusiastic, work with marketing team and BTQ to see how to get them in the brand.
Find ways to have best free / natural coverage in SNS.
Liaise with HQ digital team for actions and website analysis.

Requirements

Ability to conduct projects with adaptability.
Planning and organization.
Good team-worker/relationship building.
Communicating and influencing.
Consumer oriented point of view to ensure quality user experience.
Optimistic and Enthusiastic
Strong knowledge of digital media
Comfortable with all digital tools and platforms
Data-based monitoring and reporting
English: Business level in both writing & speaking, as close and smooth communication with brand HQ is required.
Experience or strong interest in watchmaking is a plus