Product Marketing

2023-08-24 | po-021500

Japanese company which is the one of the largest global retail companies around the world with variety of brands.

Members such as designers and MDs responsible for product development form teams for each category, such as women's, men's, kids', goods, and innerwear, to formulate marketing strategies and implement measures throughout the season.
Building company's brand image and customer acquisition strategy, and taking charge of overall creative production in collaboration with creators inside and outside the company for visual and content development. (TV commercials, websites, in-store promotional materials, key visuals and LOOKBOOK creation, editorial content creation, etc.)
Implement medium-term branding measures to embody gu's brand message, “Your Freedom,” globally.