Field Marketing Manager

2023-03-23 | po-021328

Leading software company for GUI development and testing. Their technology is used by 8 out of 10 Fortune 500 companies.

Managing the local marketing plan and budget
Conceptualize, build, and execute compelling regional marketing programs supporting sales objectives, lead, inbound and outbound targets
Event management (webinars, seminars, trade shows, conferences) from planning to execution including defining & validating core KPIs, budgeting, scheduling, internal communications, logistics, content development, creative themes, promotion, post-event activities, and success/ROI measurement
Localization of marketing assets such as web site, global campaigns, customer cases, PR activities, and creation of local content & activities such as customer cases, social media activities, paid campaigns
Owner of the regional database and its growth & lead process from the marketing side
Local Communications and PR activities (press releases, articles, press meetings, analysts, media monitoring)
Co-marketing with partners & resellers (according to joint marketing plan)

Bachelor’s degree or above qualification in Business, Marketing, Communications, or related field.
5+ years of relevant experience in Business Marketing, PR & Digital in a multicultural working environment.
Passionate about marketing and digital fields. Excellent Project Management skills, and a strong ability in managing resources, timelines, and budgets.
Keeps in touch with trends and identifies market opportunities.
Excellent communication and relationship management skills. Strong in presentation ability.
Proficient in English and native Japanese level.