Senior Field Marketing Program Manager

2021-12-03 | po-020914

Company description

The company is the leading developer of mathematical computing software. Engineers and scientists worldwide rely on its products to accelerate the pace of discovery, innovation, and development. They operate in over 134 offices around the world with 5000 staff globally.

Responsibilities

1. This role will support our business priorities by working on lead generation and nurture campaigns with local and international teams for targeted application areas such as AI, Deep Learning, Machine Learning, Data Analytics, DX, IoT, Model-Based Design for various industries such as Automotive, Aero Defense, Electronics, Energy, IA&M, Medical Devices, Rail, and Semiconductor.
2. In this role, you will advise and collaborate with Sales & Technical teams and other Marketing groups across the organization, both in Japan and worldwide.
3. Work closely with Sales, Engineer, Technical Marketing, and global marketing teams to understand the needs of customers and prospects.
4. Develop and execute targeted multi-touch marketing campaigns to contribute to sales in obtaining annual revenue goals in Japan.
5. Collaborate with relevant local and international teams to develop targeted and engaging content for different personas and stages of the customer journey.
6. The application would be AI, Deep Learning, Predictive maintenance, and other focused technologies.
7. Evaluate, measure, and report on all marketing campaign effectiveness and analyze ROI for local campaigns with a clear focus on generating and nurturing business opportunities.
8. Effectively plan, execute and measure the impact of marketing events programs (seminars, webinars, tradeshows) and recommend the mix of the outbound program including social media activities to support the different sales territories' business objectives.

Details of working hours and wages, whether there is a trial period, enrollment insurance, etc. will be disclosed at the time of the interview with the job seeker

Requirements

1. A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or equivalent experience) is required.

2. 7 – 10 years marketing experience based in B2B technology companies.

3. Strong project management skills with a focus on the quality of deliverables/

4. Exceptional communication, problem-solving, and change-management skills, able to operate in a collaborative, cross-functional environment.

5. Excellent writing skills, including the ability to turn technical jargon into compelling business messages.

6. Experience in multi-channel content creation and deployment.

7. Strong analytical and reporting that leverages data for decision-making.

8. Experience working closely with and/or within sales organizations.

9. Experience in P&L, product line management, multi-year planning, demonstrating ROI.

10. Knowledge of CRM and marketing automation systems. Adobe Analytics, Business Objects, and other reporting tools. Experience in Marketing Automation tools is advantages