1. This role will support our business priorities by working on lead generation and nurture campaigns with local and international teams for targeted application areas such as AI, Deep Learning, Machine Learning, Data Analytics, DX, IoT, Model-Based Design for various industries such as Automotive, Aero Defense, Electronics, Energy, IA&M, Medical Devices, Rail, and Semiconductor.
2. In this role, you will advise and collaborate with Sales & Technical teams and other Marketing groups across the organization, both in Japan and worldwide.
3. Work closely with Sales, Engineer, Technical Marketing, and global marketing teams to understand the needs of customers and prospects.
4. Develop and execute targeted multi-touch marketing campaigns to contribute to sales in obtaining annual revenue goals in Japan.
5. Collaborate with relevant local and international teams to develop targeted and engaging content for different personas and stages of the customer journey.
6. The application would be AI, Deep Learning, Predictive maintenance, and other focused technologies.
7. Evaluate, measure, and report on all marketing campaign effectiveness and analyze ROI for local campaigns with a clear focus on generating and nurturing business opportunities.
8. Effectively plan, execute and measure the impact of marketing events programs (seminars, webinars, tradeshows) and recommend the mix of the outbound program including social media activities to support the different sales territories' business objectives.