Senior Manager PR

2021-10-29 | po-020813

Company description

European multinational corporation, one of the largest sportswear and shoe manufacturers in the world.

Responsibilities

1. Develop the Media Relations & PR plans to support the adidas brand priority concepts, categories, products, campaigns, and events primarily through product placement and pitching stories across lifestyle, culture, sports, art, music and and fashion press.

2. Develop plans and execute results driven PR programs that align with brands vision and business goals; give guidance on prioritisation of brand campaigns and commercial activity to ensure all objectives are met

3. Implement innovative PR techniques, compelling story ideas, clear messaging and exciting tools targeting priority media across broadcast, print and digital channels including hero editorial, press events at scale, and support for key campaigns

4. Provide guidance to the team to identify the media outlets and external agencies appropriate for adidas

5. Provide guidance to the strategic plan of how adidas ensures a permanent presence in the online titles (beyond just campaigns) with measurable KPI’s that affect brand health

6. Provide guidance on the link between PR and Sales, and align with .com. Support driving traffic to eCom by consistently linking all online coverage to .com and by establishing an ongoing alignment with the SEO team.

7. Ensure team builds a strong media network across sport, fashion, lifestyle, news and corporate media and organise media events (press conferences, interviews, media days) with adidas athletes and teams

8. Provide guidance to external agencies on initiatives as needed / briefed, setting measurable objectives for new idea generation and media coverage

9. Support planning, KPI setting and reporting against the key campaign calendar for Public Relations

10. Manage and deliver fully merchandised media showrooms for SP and Originals including seasonal press days and elevated media events, and integrate with all internal departments

11. Support information flow across the Global and local PR/corporate communications network

12. Provide support for our contracted partners for all campaigns in key media

13. Communicate Media Relations/PR strategies and vision to all brand teams and agencies

14. Ensure global consistency of the overall adidas brand media message

15. Share best practices across all areas and agencies

Requirements

1. University Degree in PR, Marketing, Communications or a related field. Master or MBA a plus.

2. Minimum 8 years of relevant work experience.

3. High level of strategic thinking and growing list of media contacts in the industry

4. Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.

5. Solid understanding of consumer messaging and brand reputation .

6. Affinity with cross-channel PR and a strong background in strategy, media relations, journalism / writing and digital PR / social media.

7. Broad understanding of and passion for the sports and fashion/entertainment industry.
8. Strong written and verbal skills, interpersonal and communication skills

9. Strong presentation and organizational skills

10. Fluent in English and advanced skills in Microsoft Office Suite.