Digital Marketing Specialist, Tokyo
2021-08-29 | po-020781
Company description
A global luxury goods group that manages around 60 subsidiaries/brands
Responsibilities
Duties and Responsibilities
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for In-house ecommerce.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Designs, builds, and maintains our social media presence.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Daily/weekly communication with US e-commerce team.
Requirements
Requirement:
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
• Working knowledge of ad serving tools
• Experience in using Marketing Automation Tool and CX-tool (KARTE, Flipdesk, b-dash etc. )
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Business level English
• Basic Knowledge of Photoshop (Able to edit pictures and create banner)
• Business Level PC Skills (Excel/PowerPoint)
• Good understating and adaptation of new Systems/software and able to utilize them in his/her daily life
Preferable:
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience in Digital CRM (Marketing by using CDP/DMP）
• SQL Knowledge
• Experience in BI Tool (Tableau、Google Date Portal, Micro Strategy)
• Experience in SFCC（Sales Force Commerce Cloud)
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Job Summary
Consumer Goods & Retail
Industry
Tokyo
Location
7 million
Salary
Specialist
Job level
Contacts
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