Field Marketing Manager Japan

2021-06-03 | po-020630

Company description

Technology company known for remote access and support software.

Responsibilities

Responsibilities

• Lead regional go-to-market execution for the combination of our AR, IoT and Enterprise IT solutions and influence how we prioritize and win target verticals and buyer segments

• Build and execute regional demand and lead generation driving pipeline, defining the right channel mix of paid, owned and earned channels, including events and webinars

• Produce compelling content, repurpose by program and medium (blogs, articles, etc.)

• Drive the launch process for vertical solutions, including analyst outreach, press engagement, and enablement of the sales, pre-sales and solution delivery teams.

• Suggest strategies and tactics to address regional industry trends and competitive moves

• Develop regional marketing and sales enablement assets including how-to guides / white papers

• Work closely with customers to build compelling content for events, speaking engagements, customer webinars, case studies, thought leadership pieces, and articles

Requirements

7+ years of product or solution marketing experience in the B2B enterprise software space
Experience with cloud platforms, IoT and/or Augmented Reality technologies is a plus
Proven track record of marketing or selling to business decision makers within mid- to large organization and enterprise buying committees
Competent in converting product features into durable customer benefits adopted for regional market requirements
Ability to drive complex, cross-functional projects without a proven playbook
Strong written and verbal communication as well as presentation skills portfolio of powerful content, long-form and short-form
Highly proactive, self-starter capable of independently leading several projects with limited direction and comfortable in matrix organization