Senior Analyst, Customer Insight and Analytics

2023-11-28 | po-021684

Company description

An American free-to-air television network and a flagship shopping channel specializing in televised home shopping.

Responsibilities

Participates in research projects in support of global primary research plan.
Develops and designs customer behavior data and data base that will support business strategy and tactics within the organization.
Consults, educates, reports and presents to senior level management, executive and strategy teams.
Leverage internal data by using SAS , Tableau, and other global and local data pull tools in daily operation and task.
Provides clear and actionable reporting regarding consumers and markets which connect to global strategy development.
Educates the company managers and executives about customer behavior and purchase trend affecting the business.
Supports MOR, monthly and quarterly competitive retail sales reporting, and quarterly trends for Programming, investor meetings, Industry News, and global business analyses.
Creates analysis on the company's customer’s behavior and trends analysis including recommendations for actions and next steps.
Regularly presents analysis and new business direction ideas to senior management, executive and strategy teams
Champions organization-wide knowledge sharing and creates and promotes collaborative tools to socialize competitive and consumer information trends.
Serves as customer behavior watchdog: Creates and monitors process for daily review and synthesis of ongoing campaigns, consumer engagement programs, sales data factors to anticipate threats or opportunities for the long-term business strategy
Engaging with stakeholders across a range of seniorities and disciplines to ensure decisions are data-driven and driven by insight.
Take a strong role in the delivery of accurate, timely and insightful analytics, to drive forward the decisions within the 14. Marketing Team, to ensure we are improving efficiency through data led decisions.
Designs overall customer development plan, inputs into the forecasting, budgeting and growth projection and maps progress.

Requirements

Experience with SAS, Tableau, SQL , SPSS (data table development and design skills).
Experience in presentation of research results and creating a persuasive and compelling story.
Experience in synthesizing disparate research and data sources.
Strong analytic skills.
Skilled in presenting data visually to provide a clear story.
Knowledge of Python, Azure, Synapse with cloud connectivity.
7+ years related work experience.
Bachelor’s degree in related field.
Master’s degree and/ or above a plus.