Assistant Brand Manager

2023-09-19 | po-021670

Company description

An American based company, one of the largest in the spirits and wine business.

Responsibilities

Support BM and Head of Brand in the overall strategy and implementation
Drive the execution of marketing projects in line with the annual marketing plan to deliver fiscal year objectives.
Lead/Support the briefing, development and approval process for local creative development, marketing activations, or regional/global creative adaptation projects for the company.
*Lead/Support the implementation of the company's new product launches including the development of promotional packs to the market.
Track and monitor the status and results of the marketing projects.
Independent budget management, monthly budget reporting, ensure proper attributionof costs for the assigned projects.
Leadership & Communication
Be an advocate and ambassador for brand knowledge and best-in-class adoption.
Play an active role with commercial team and distribution partners - particularly in the education need for excellence in execution.
Manage the agency partners to ensure that briefings and deliverables are meeting the brand’s objectives.
Liaise with agency partners in the design and production of marketing communications materials working closely with BM, trademarketing, IMC, and commercial teams.
Day-to-day cooperation with internal stakeholders, brand representation on cyclic meetings.
Provide ad hoc support on special projects as needed.
Seek, monitor and analyse data to identify opportunities and build strong

consumer/category/trade insights that underpin brand strategies.
Leverage key processes, frameworks and resources to understand customer,

consumer, channel, and campaign insights for more informed decision making &

planning.

Requirements

Experience: +3 years of experience in Marketing
Experience in consumer goods industry
Advanced MS Word, PowerPoint and Excel skills
Excellent command of English and Japanese
Education: College/University (Bachelors or Equivalent); Marketing, Business Administration
Experience: Experience in eCommerce and Digital Marketing
Brand building
Commercial acumen
Creativity and innovative thinking
Drive for results
Communication & Interpersonal
Insight and analysis
Natural collaborator & cross functional leader
Organized, self-motivated with an initiative to work autonomously