Marketing Manager

Key responsibilities:

Team Management & Development

1. An active member of the Marketing Leadership Team, helping to shape the direction and growth of the marketing department, talent and culture
2. Provide strong & visible leadership and direction to direct reports.
3. Engage the team in the company's vision and direction and motivate the team to make an active contribution
4.  Set an inspiring team purpose and align the team behind challenging targets while creating a passion for winning. Evolve team structure, roles and responsibilities within the team when needed.
5. Secure recruiting top talent for Brand Marketing roles within the team.
6.  Develop a shared vision for the company's Brand Team and evolve team structure, roles and responsibilities within the team when needed
7. Provide the team with clear direction on critical priorities across the portfolio and annual support on critical projects
8. Support team development with ongoing appreciative & constructive feedback
9.  Act as a role model of company's values - lead a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued

Delivering Brand Growth

1. Develop a 3-year strategic growth plan for the portfolio
2.  Lead the company’s team to deliver annual volume and value targets across the portfolio via the development and implementation of annual brand strategies & plans based on insights by partnering with the Insights team
3. Contribute to monthly business reviews with recommended brand actions to address risks and opportunities versus budget
4. Apply the Brand Growth Framework that embeds an occasion-based approach which informs the ‘where to prioritize’ and the ‘how to win’ execution through the brand planning process

Building Brand Equity

1. Define and deliver the global consumer vision and brand proposition for each brand in the portfolio
2. Recruit next generation of the company consumer/shoppers by bringing the brands’ propositions to life by developing communication strategies and activation plans with Brand and Trade Marketing teams.
3. Work with agency partners, Global, Regional and Local Teams to develop distinctive creative assets which meet the Japanese market needs.
4. Identify Product and Marketing innovation to expand the brands’ footprints to new consumers and occasions with Brand, Business and Insights teams.
5. Build agency relationships, challenge partners and lead regular reviews to deliver best-in-class communication plans which increase brand awareness and create meaningful consumer connections
6. Evaluate the effectiveness of marketing campaigns and investments and recommend optimisations

Business Planning & Analysis

1. Guardian of the Brand P&L to drive the company's Japan value agenda
2. Provide strategic guidelines linked with Revenue Growth Management for optimizing the portfolio strategy, investment, pricing & promotions, channel & SKU mix strategy and other drivers of the P&L
3. Situation analysis of the consumer, trade and business issues and opportunities across the portfolio, mining for insights to inform consumer and channel strategies & plans to unlock volume and value growth
4. Manage Brand budget across the portfolio, ensuring resources are allocated against key brand and business growth drivers with Brand, Trade Marketing and Sales to ensure that the investment is spent on activations with the highest return on investment

Business Partnering

1. Lead the company’s team to deliver brand business strategies and plans, working closely with the Japan cross-functional team
2. Seek buy-in and gain approval from stakeholders (Japan Leadership team, regional and global teams) on critical projects
3. Partner with Customer Marketing to ensure delivery of brand plan executables to our Field Sales team
4. Work with the Finance Team to review complete marketing evaluations and make recommendations for any changes that might benefit the brand.
5. Partner with the Advocacy Team team on programming to the benefit of the brand
6. Liaise with Sales managers on the execution of marketing plans in the field, and review the effectiveness of all marketing activities
7. Spend time in the trade to understand the practical implementation of all marketing promotional activities
8. Build a learning organization by creating a ‘share and steal with pride’ culture that systematically identifies and rolls out best practices and creates synergies
9. Actively and regularly visit the trade, including concept stores and outlets

1. Qualified in marketing and minimum 10 years of relevant experience
2. Proven track record of successfully delivering brand growth in a highly competitive environment
3. Proven leadership, strategic thinking and decision-making abilities
4. Strong interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures
5. Strong commercial acumen
6. Previous line manager experience
7. Able and willing to travel internationally and attend evening and weekend events when needed
8. Prior Experience in wine and spirits or FMCG industries
9. Fluent in Japanese & English, both spoken and written
10. Excellent analytical skills, commercial savvy and solution-focused to solving problems.
11. Excellent presentation skills and translation of financial information in a clear, concise and visually appealing way
12. Strong Brand Communication skills, Specifically Digital Marketing.
13. Self-starter with proven ability to identify issues and projects, plan and prioritize with demonstrated ability to organize and manage multiple projects to completion by specific deadlines
14. Superior communication skills (influencing, listening, presentations, written)
15. Ability to build strong relationships at all levels with solid stakeholder awareness
16. Collaborative team player with conflict management skills
17. Adaptable, flexible and resilient
18. IT literate - MS Office applications & Google applications