IMC / Integrated Marketing Communication Specialist

2023-08-24 | po-021619

An American based company, one of the largest in the spirits and wine business.

Work with internal stakeholders; Japan IMC manager, Japan marketing team, Japan key account and sales team, Global and Regional IMC teams and Global IMC Center of
Excellence team, and external agency partners to manage the following IMC projects.
Supervising day-to-day advertising campaign in media mix for best-in-class performance in effectiveness and efficiency
Implementation of IMC global guidelines and new measurement framework of campaign performance
Become a guardian in operational management of communications content to enhance the overall quality, consistency and performance
Communications content management and optimization such as ad creative and owned media contents
Asist IMC manager to conduct annual IMC planning for each brand and the execution planning for individual campaign and activation and the implementation.
Analysis from media reports and other available data via the tools the global Center of Excellence(CoE) provided to develop learning agenda.
Maintain the e-commerce digital shelf and the brand site for content updates
Subject communication contents to the legal and compliance review and ensure the clearance is completed prior to go-live.

High School/GED/Secondary School;
+3 years of experience in marketing communications
Experience at client and/or agency side in digital marketing/consumer goods environment
Demonstrated multiple projects and IMC project management skills with ecommerce
Advanced MS Word, PowerPoint and Excel skills
Excellent communication skills with a good command of English and Japanese