E-commerce Manager,Assistant Manager

BRAND.COM & EC

1. Take ownership of all local online stores operations
2. Develop & execute local E-Commerce strategy based on defined sales targets aligned with global
3. E-commerce strategy & execution plans.
4. Plan and promote EC site to increase traffic and conversions, in collaboration with the marketing team as well as HQ EC team.
5. Plan, achieve, and analyze EC KPIs required continuously to achieve local & global objectives.
6. Plan and increase conversion, ensuring to reduce any cart-drop or missed opportunities
7. Follow-up on orders to ensure safe delivery and 100% customer satisfaction
8. Develop knowledge and work with vendor platforms such as Rakuten

WEBSITE MANAGEMENT

1. Co-work with HQ to manage/adapt the Brand website to meet Japan consumers’ expectations and provide the best experiences possible
2. Improve the usability, practicality, content and conversion rate
3. Increase web traffic through paid & organic ad, co-working with digital marketing manager.
4. Co-develop online site that best provides local consumer need of info/knowledge, and become the first source of information as well as purchase destination.
5. Identify and implement new ways to engage & grow our target audience

3rd Party EC

1. Co-work with WS Reps to increase sales & online share on 3rd party EC platform
2. Increase brand visibility and desirability by collaborating with 3rd party EC team
3. Plan rolling promotion plans, monitory executions, and analyze results on monthly basis

CRM-LOYALTY PROGRAM

1. Develop, nurture, and maintain LONGINES customer database
2. Develop suitable CRM program for Japan with the support of Brand Director/Marketing Manager
3. Plan & manage effective CRM/loyalty voucher program to recruit/retain LONGINES customers.
4. Compile and analyze CRM related database and share to relevant parties in timely manner
5. Plan and develop with the support of HQ to send out eDM to listed customers

 <Key Competencies>

1. Strategic planning skills with clear goal oriented mindset
2. Organization skill to develop collaborative environment with local team and HQ.
3. Driving skills and strong ownership/passion to deliver
4. Adaptability and flexibility to cope with fast moving projects and customer requirements
5. Self-starter, optimistic & enthusiastic
6. Friendly and open minded

<Skills Needed>

1. Ability to employ tactics and strategies to drive E-commerce revenue through website optimization, email marketing, search engine/pay-per-click campaigns & social media advertising. Prior e-tail marketing experience is required.
2. Comfortable with all digital tools and platforms
3. Basic knowledge of HTML / CSS
4. Creation skill using Image editing application such as Adobe Illustrator, Photoshop
5. SNS & Curation Media experience
6. Business English (Direct Communication with HQ is mandatory)
7. Working Experience in Luxury brand