Insight Manager

2023-07-11 | po-021583

The leading Korean music entertainment company. They are transforming the industry, utilizing creativity and technology.

Identification of issues and validation points for internal stakeholders
Lead quantitative and qualitative research to understand the market and customer base and measure the effectiveness of artist activities.
Evaluate and select external partners in terms of vendors, outsourcing, etc.
Analysis of internal CRM data
Accumulation of analysis results, internal sharing, and strategic planning for artists' activities in Japan

Bachelor's degree or above (any major is acceptable)
At least 5 years of experience working in a research or strategic planning position at a business company, market research company, advertising media company, or advertising agency.
Experience and knowledge of market research and customer segmentation
Experience and knowledge of brand lift research
Experience and knowledge of social listening operations
Experience and knowledge of customer demographic trend analysis and insight development