Digital Marketing Manager

2023-07-17 | po-021557

Company description

A world class Germany-based automobile and motorcycle manufacturer. The Automotive segment develops, manufactures, assembles and sells cars.

Responsibilities

Developing and establishing Digital Marketing Strategy.
Owning the role of Digital Marketing Expert in the marketing team.
Managing projects by steering cross-functional and international teams, and agencies, by closely collaborating and aligning with HQ roll outs and ensuring market specific conditions are met.
Implementing Marketing Technologies and Services rollouts and stabilize them across divisions and brands.
Ensuring data and channel integration with adequate understanding of CRM / Global Customer Data Management (GCDM) data and structure.
Enhancing media targeting, lead nurturing and conversion with Martech/Adtech (e.g. DMP, DSP, Ad Server, NSP).
Establishing legal clarification for CRM data and 3rd party platform utilization for precise media targeting.
Directing the team’s website manager to enhance the online journey & experience (Website strategy, SEO/SEA strategy, Tracking enablement and performance optimization).
Managing Online Sales / Digital Touchpoints.
Managing Owned Media platforms (Email and social media), execute automated 1:1 customer communication and implement new scenarios and features.
Elevating Paid Media partnerships with the relevant media owners and platforms (e.g., Google, Yahoo!, Meta, LINE, etc) to ensure digital competitiveness in Japan by remaining up to date with newly available features and evaluating introduction of them at BMW.
Owning digital performance tracking and optimization by establishing tracking rules that align with HQ standard and taking necessary actions to ensure achievement of targets (e.g., Web traffic (thereof Organic), Web requests, Website conversion, Leads generated, Cost per lead, share of new customers, Sales from leads, Open rate, CTR).
Leading Digital Addressability Management by ensuring local consent management structure aligns with the HQ standards and remains in compliance with Japanese law, allowing users to manage their consent on global platforms.
Organizing workshop with central teams and agencies on Digital Marketing Technologies.

Requirements

Bachelor or master’s degree, preferably in a business, marketing and/or digital field
5 years of marketing experience including at least 3 years of digital marketing experience (technical platform development management experience is a plus.)
Excellent communication skills with ability to manage multiple stakeholders in Japan, German HQ, and agencies.
Solid project management skills.
Fluency in English and Japanese
Innovative mindset, open to new challenges, eager to learn, flexible
Analytical skills, problem resolution skills (troubleshooting and SOP establishment).
Experience in leading and managing teams and agencies