Senior Marketing Specialist

2023-03-23 | po-021394

Company description

One of the largest German automotive financiers providing leasing, finance, and insurance products for the needs of vehicle and motorcycle owners.

Responsibilities

Managing the production of marketing assets such as DM/eDM (including NSP scenario management), paper materials, website/digital contents, in-App communication, and portal site management while enabling and managing the efficiency of existing Sales Funnel touchpoints and driving a coherent communication in line with other departments.
Planning and supporting the execution of company-wide digital roll-out and migration projects.
Increasing traffic and sign-ups to digital touchpoints along the Sales Funnel.
Leading and supporting new CRM ramp-up and activity, including manual/ automated SF customer data transfer between systems.
Focus on data quality and dealer support/ communication and personalized communication enablement.
Organizing events such as conferences, seminars, receptions, and exhibitions.
Fulfilling requests around sales analytics, marketing research, Brand Strategy, retention, and dealer training.
Brand and communication strategy development, persona analysis, and demography development for further efficient and effective marketing communication
PDCA steering of Marketing KPIs and monitoring competitor activity to achieve the set KPIs on the market and region levels.
Managing marketing/travel agencies/ vendors with a clear scope of work, concise briefing, and adequate communication to have the highest outputs and effects.
Manage budget and approval and payment flows within the company and towards the vendors
Analyzing and enhancing the performance of marketing campaigns to suggest and implement improvements.
Managing respective marketing KPI dashboards.
Analyzing customer feedback and NPS result and proposing improvement plans with other stakeholders to enhance customer satisfaction.
Assure all activities are legally compliant and audit-proof.