Arcteryx Digital Marketing Specialist

2023-05-16 | po-021386

Company description

A sporting goods company with internationally recognized brands. The company’s technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities.

Responsibilities

Research, initiate, and manage high-level digital product programs across brands and categories ahead of and off seasonal timelines.
Lead and manage the creation, evolution, and development of ‘ideas’ into consumer lead Digital concepts within each program.
Provide coordination of projects within each Digital program to ensure the fruition of winning marketable solutions.
SNS/WEB/CRM.
Set up / support E-commerce.
Implement and reinforce digital channel policies and standards.
Achieve digital commerce development objectives, goals (revenue, market share of digital channels, brand awareness on digital commerce channels and etc…).
Lead seasonal, monthly planning and execution on digital commerce channels (assortment, promotion, supply chain, customer services, and consumer care), and operation of the consumer support desk.
In close partnership with other functional partners, to develop and lead consumer relationship management programs, such as and not limited to membership, loyalty program, e-newsletter, consumer survey, etc…
Close alignment with operation partners (both internal and external), to update the web page of multi-brand in Japan, also enhance and encourage the purchase on the platform of e commence.
Close alignment with operation partners (both external and internal), to update the web page and SNS development support (Facebook, Twitter, LINE etc) in Japan.