Senior Specialist, Brand Communication, Brand Management

Integrated Communication Management:

1. Responsible for a holistic marketing communication/ campaign development planning in full funnel-based approach (from ATL to BTL, offline & Digital). This includes initiating media planning (paid/ owned/ earned media), creative development as well as operational implementation together with our assigned agencies for company's brand aligned with overall company's Japan business strategy and brand & communication KPIs.
2. Differentiate the company's brand from its competitors through those activities and bring the brand as No1 amongst competitors. Responsible model and topics may change in the future. Currently the following topics to be planned: company's electro mobilities, sustainability theme, entry class (= 3, 4, X3, X4, i4, Z4), middle class (5, X5, X6, iX) and limited editions.
3. Lead and manage the multiple marketing agencies (lead, media, retail marketing, event, PR agencies) and internal stakeholders (Sales, Corporate Comm, Customer Support, Financial Services and Dealers) to ensure that marketing is aligned with the company targets and is delivering against brand, communication, and retail sales target.
4. •Customer journey & sales funnel management including lead generation together with CRM team and available digital tools.

Lead Generation Campaigns:

1. Focused on mid to lower funnel activity development closely collaborating with CRM team
2. Responsible for a digital centric campaign planning, operational implementation, media planning (paid/owned/ earned media) for annual lead generation campaigns (3-4 times).
3. Responsible for generating necessary qualitative leads that are calculated from the sales target.
4. Closely monitor the lead acquisition status and its quality with CRM team
5. Monitor and track activities’ effectiveness. Measure and analyze communication activities and media planning on a regular basis with PDCA cycle.
6. Regularly track and analyze of competitors’ marketing activities.
7. Manage the given budget, follow internal guidelines and procedures in terms of budget management and purchasing processes.

1. Bachelor's degree as a minimum, possess strong interpersonal and fluent
2. English communication skills – verbal and written.
3. At least 3 years of marketing experience with advertisement (Creative +Media) and BTL.
4. Experience in Automobile industry and/or advertisement agency is a plus.
5. Professional management skill of agencies.
6. Strong data driven approach, goal oriented and proactive, able to work independently, but also work cross-functionally with strong initiative and leadership. Above all, maintain focus in a VUCA environment.
7. Strong leadership under cross functional working environment (both internal and external)
8. Interact comfortably at all levels of the organization; can manage both upwards and downwards. Not being afraid to challenge status quo and conventional thinking in a constructive manner.
9. International orientation with ability to work in a culturally diverse environment.
10. Excellent planning skills and strategical thinking.
11. Basic Microsoft office skill