Sr. Marketing Manager

2022-03-08 | po-020981

Company description

The leading global US based e-commerce company that offers a range of products and services, operating in over 15 different countries with over 341,000 staff.

Responsibilities

1. Plan, coordinate, and execute awareness and acquisition campaigns to grow the subscriber base for children-focused digital product through third party channels.

2. Work with agencies to develop compelling creatives and messaging to maximize campaign effectiveness.

3. Develop and analyze performance metrics and translate these into written narratives to drive business decisions.

4. Understand customer purchase drivers and behavior.

5. Track marketing best practices, monitor industry trends, and make recommendations.

6. Develop best practices in marketing campaigns that will scale internationally.

Requirements

1. 7+ years working in a data-driven organization in brand management, paid media, consumer marketing and/or strategic planning in a leading advertising agency.

2. Experience working effectively with creative teams and managing JP ad agencies to develop breakthrough creative ideas and assets.

3. Native level Japanese

4. Business level English (minimum TOEIC 850 or equivalent)