POSITIONS

 
Japan's Premier Provider of Executive Search

Senior Manager, Media Activation Tokyo

TBG-019591
Position

07-10 Senior Manager, Media Activation/シニアマネージャー,メディアアクティベーション

Company

Consumer Goods & Retail

Salary(¥):
10-13 million
Responsibilities
 Fully drives Japan objectives, namely to accelerate the business growth through: Create Holistic Media strategy for brand; Develop/execute media plan with internal/external Partners; Responsible for performance and budget related to Paid Media channel activities.
Requirements
 1. Bachelor or master’s degree in Statistics, Mathematics, Finance, Business Administration, Economics, Marketing, or Similar Discipline
2. Minimum 6-8 years of working experience in a leading role in Marketing communication OR an online consumer-facing high-transaction environment
3. Minimum 5-7 years of experience with broad and deep knowledge in eCommerce focusing on conversion rate optimization
4. Experience of defining a longer-term roadmap for optimization across eCommerce business
5. Experience of managing direct response campaigns to ROI, ROAS, CPA, and CPI
6. Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity
7. Excellent English skills and Fluent Japanese preferred