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Senior Manager Digital Activation Tokyo


08-21 Senior Manager Digital Activation/シニアマネージャーデジタルアクティベーション


Consumer Goods & Retail

11-13 million
Design optimum digital platform and connect the various consumer engagement experiences across the different sales channels to enable a meaningful view of our consumers' values, desires and habits, leading to multi-channel value exchange between them and our brand.
1. Develop strategies to retain and grow LTV of database across all sales generating consumer touch points. (ex-WE CRM JD)
2. Responsible for customer analytics and behavioral reporting. (ex-WE CRM JD)
3. Manage and evolve CRM program by analyzing membership KPIs to make marketing decisions as needed to ensure success. Track, evaluate and disseminate CRM program learnings / performance;
apply learnings to advance and optimize the program. (combination of US CRM + ex-WE CRM
4. Create and implement the plans for rolling out the strategy in close collaboration with the Retail
and eCom teams.
5. Drive quality data capture & enrichment activities and collaborate with internal IT teams to ensure
effective and compliant implementation. (ex-WE CRM JD)
6. Lead Business Operations team to realize the optimum digital platform and deliver/ execute Digital
initiatives on it (e.g., Product, Tech, Design, Partners, Innovation)
7. Partner with IT and external vendors (if/where required) to create the necessary technical
infrastructure to support the program.
8. Own all consumer data, data structure, segmentation.
9. Set rules of engagement for consumer contact/direct communications in partnership with all

Delivering and managing CRM programs for world-class consumer centric businesses
1. Manage corporate digital platform as a hands-on playing manager
2. Strong analytical and problem-solving skills
3. Trade or sales experience
4. Proven project management experience
5. Advanced user of MS Office suite
6. Experience in both market and above market organization preferred