The Bridge Group & Waseda

The Waseda Marketing Forum was established in 2002 to create a place where professionals can share their knowledge and experience with business peers and with the students, faculty and staff of Waseda University.

The Forum has become the pacesetter in Japan for innovative, global and informative programs on marketing and management strategy. We are a bridge between leading members of the country's business community and the elite academic environment provided by Waseda University.

The double goal of each WMF event is to publicize and discuss important developments in marketing and strategy, and to provide a means for attendees to network with each other.

2012 WMF Resume Book is another way to put our MBA candidates in touch with the business world in Japan - a goal that we share with The Bridge Group K.K., our wonderful corporate partner on this project.

Professor Kenneth Grossberg Waseda University

Waseda Marketing Forum