TBG-011663
Company:
Consumer Goods & Services
Position:
01-26 Digital Marketing Manager
Salary(¥):
5-8 million
Responsibilities
1. Work across GTM team to develop organization-wide brand strategy.
2. Specialize in creating interactive and retail activation strategy built to maximize brand objectives.
3. Identify Brand Marketing gaps, and work to fill these Brand Marketing gaps through development of communication strategies through nontraditional touch-points.
4. Provide feedback about global tools to be developed to fulfill market needs, guide market in implementing Global SBU Brand Marketing strategy in the interactive space, including--but not limited to web presence, associated tools, application and device implementation.
5. Work to provide seamless integration of digital communication activities from a general marketing calendar standpoint to a campaign-specific implementation plan.
6. Seek-out and drive implementation of innovative interactive tools and strategy to drive business growth.
7. Analyze business performance in the broader market as well as in the virtual space, prepare recommendations for improvement.
8. Share best practices across AP.
9. Assist category-based marketing managers in the development of SBU-specific MWBs for the Japan market.
2. Specialize in creating interactive and retail activation strategy built to maximize brand objectives.
3. Identify Brand Marketing gaps, and work to fill these Brand Marketing gaps through development of communication strategies through nontraditional touch-points.
4. Provide feedback about global tools to be developed to fulfill market needs, guide market in implementing Global SBU Brand Marketing strategy in the interactive space, including--but not limited to web presence, associated tools, application and device implementation.
5. Work to provide seamless integration of digital communication activities from a general marketing calendar standpoint to a campaign-specific implementation plan.
6. Seek-out and drive implementation of innovative interactive tools and strategy to drive business growth.
7. Analyze business performance in the broader market as well as in the virtual space, prepare recommendations for improvement.
8. Share best practices across AP.
9. Assist category-based marketing managers in the development of SBU-specific MWBs for the Japan market.
Requirements
1. Cross-functional experience, including merchandising, marketing and sales.
2. In depth understanding of consumers, accounts, economic environment and commercial needs, media environment.
3. Ability to analyze data to improve strategic decision making and implementation.
4. Creative skills ability to drive and develop creative marketing plans.
5. Ability to manage partners and vendors.
6. 7-10 years of experience working in digital marketing and activation across all touchpoints.
7. Background in FMCGs, preferrably fashion, with a strong understanding of youth marketing.
8. Bachelor’s or technical degree preferred, experience more important.
9. Outlook/Word/Excel/PowerPoint - Expert.
10. Japanese fluency and business English essential; ability in Chinese (Cantonese, Mandarin), Korean and/or German a plus.
2. In depth understanding of consumers, accounts, economic environment and commercial needs, media environment.
3. Ability to analyze data to improve strategic decision making and implementation.
4. Creative skills ability to drive and develop creative marketing plans.
5. Ability to manage partners and vendors.
6. 7-10 years of experience working in digital marketing and activation across all touchpoints.
7. Background in FMCGs, preferrably fashion, with a strong understanding of youth marketing.
8. Bachelor’s or technical degree preferred, experience more important.
9. Outlook/Word/Excel/PowerPoint - Expert.
10. Japanese fluency and business English essential; ability in Chinese (Cantonese, Mandarin), Korean and/or German a plus.