POSITIONS

 
Japan
TBG-018834

Company:

Consumer Goods & Retail

Position:

04-12 Marketing Manager/マーケティングマネージャー

Salary(¥):

11-14 million

Responsibilities

1. Identify and prioritize leading third party partners for execution of co-marketing campaigns including both online and offline.
2. Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement) and habitual usage (retention) and translate those insights into go-to-market segment programs, campaigns and promotions.
3. Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market segment campaigns including timelines, channels, merchandising, promotion, customer value prop/messaging, campaign goals and measurement.
4. Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis and best practices to optimize your decisions.
5. Localize international programs as necessary.
6. Manage co-marketing budget including forecasting and reporting on a monthly basis.
7. Support local Business Development teams with content and marketing programs for partners.
8. Work with global marketing teams to tailor programs to meet local requirements.
9. Work closely with Business Development, PR, Product Management, UX, Brand, Legal, Category Leads, Retail teams and other stakeholders to ensure internal cross-functional alignment
10. Represent company in meetings with key partners, as well as establish strong, collaborative relationships with partners through the go-to-market and customer activation lifecycle.
11. Report weekly on our success metrics including performance of launch, acquisition, retention, and developer activity.
12. This role will also assist with the development and execution plans to engage the local developer community.

労働時間・賃金の詳細、試用期間の有無、加入保険等の詳細は求職者と面接に明示予定

Requirements

1. Bachelor's degree in marketing or business.
2. 6+ years of relevant work experience in consumer marketing - particularly with a track record of delivering campaigns in technology and partner marketing.
3. Strong analytical skills; demonstrated ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.
4. Experience launching new and disruptive programs.
5. In-depth knowledge and experience with consumers in Japan
6. Experience managing marketing teams and direct reports
7. Fluency in both Japanese and English.