POSITIONS

 
Japan
TBG-018506

Company:

Consumer Goods & Retail

Position:

10-26 Manager SEM, eCommerce, Direct to Consumer/SEM マネージャー

Salary(¥):

7-9.5 million

Responsibilities

1. Contribute and oversee the implementation of the eCommerce Paid Search strategy.
2. Oversee the phasing and deployment of a multi-million Paid Search budget.
3. Manage day-to-day Paid Search operations to meet KPIs and customer acquisition goals including Google & Yahoo Search, Google Shopping, and Google & Yahoo Display Network.
4. Responsible for the top & bottom line growth of our Paid Search program to achieve sales, ROI,and total contribution goals.
5. Cultivate, develop, and take ownership of relationships with Search Engines and 3rd party vendors.
6. Work cross-functionally with Merchandising, Digital Marketing and Marketing Activation teams to create synergies and explore & exploit opportunities.
7. Drive testing, reporting, optimization, and analysis on Paid Search performance to identify key levers and opportunities for the improvements.
8. Monitor Paid Search trends, best practices and techniques, and implement new features where possible.
9. Work with the SEO Manager to find efficiencies within the search channel.

Requirements

1. Bachelor degree.
2. Minimum 2-4 years of working experience Paid Search experience (either agency or client side).
3. Minimum 3 years of experience with broad and deep knowledge in eCommerce focusing on conversion rate optimization.
4. Experience of defining a longer term roadmap for optimization across eCommerce business.
5. Experience of managing direct response campaigns to ROI, ROAS, CPA, CPL, and CPI.
6. Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity.
7. Strong knowledge of Microsoft Excel.
8. Fluent English skills and Fluent Japanese preferred.