Consumer Goods & Retail


10-25 Manager Marketing Activation, eCommerce, Direct to Consumer/e-コマースマーケティング


7-9.5 million


1. Implement the GTM process of several product categories from an eCom point of view and lead alignment with other stakeholders.
2. Manage how the activation/campaign appears on-site (i.e. “What the consumer sees” and flawless operations from briefing and/or assets creation to publishing on time to achieve the business target).
3. Plan Japan eCom marketing calendar for several products of eCom categories based on overall brand & divisional priorities, key product launches & highlights, commercial opportunities, local market inputs, and consumer insights & needs.
4. Develop the campaign strategy (content & channel best practice) based on campaign reports, insights, competition benchmark, and consumer insights.
5. Meet KPI and target by launch to meet the eCom targets under the team.
6. Proactively test, investigate & coordinate to resolve campaign issues (e.g. consumer flow, links, on-site presentation, data discrepancies, technical issues, etc).


1. Bachelor degree in Business, Marketing, Communications, or related field.
2. Minimum 3 years of working experience in Online marketing, eCommerce, Digital Traffic - Management, or Digital Assets field, ideally with a background in sporting goods.
3. Experience in working with internal stakeholders and external agencies to establish efficient and scalable processes.
4. Minimum 1 year-experience in delivering a consistent brand identity and tonality.
5. Strong understanding of consumer business, eCommerce, Retail, and competitive business environment and consumer behavior.
6. Experience of defining a longer term roadmap for optimization across an eCommerce business.
7. Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity.
8. Advanced Excel skills and exceptional attention to detail; Highly proficient in spreadsheet analyses related to marketing and sales KPIs.
9. Fluent English skills and Fluent Japanese preferred.