Consumer Goods & Retail


10-25 Manager CRM, Direct to Consumer – ecommerce / CRM マネージャー


7-9.5 million


1. Acquire, retain, and grow LTV of database across all sales generating consumer touch points.
2. Deliver innovative, personal-relevant CRM dialog enhancing our “real time”, segmenting and selecting capabilities for differentiated, atomized story telling; presenting product and brand benefits to the consumer in an interactive journey. Deliver the right message at the right time to the right consumer and their expressed or derived needs.
3. Drive quality data capture and enrichment activities and collaborate with internal IT teams to ensure effective and compliant implementation.
4. Keep abreast of the latest developments in CRM marketing including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics by attending relevant user groups, webinars, and conferences, disseminating this knowledge throughout the company, and translating this into relevant initiatives, programs, and campaigns.
5. Drive customer retention and loyalty by working for ongoing CRM campaign development, management and optimization of reward, direct mail, email, and eCom marketing strategy.
6. Oversee all eCom aspects including pre-campaign analysis, ongoing campaign management, creative development and production, segmentation, testing for increased performance, post campaign analytics, learnings, and recommendations for future campaigns.
7. Responsible for customer analytics and behavioral reporting in cooperation with Brand - Activation CRM team; Analyze customer data to make marketing decisions; Track, evaluate, and disseminate CRM program learnings/performance; ;Apply learnings to advance and optimize programs.


1. Bachelor degree.
2. 5+ years of working experience in CRM.
3. Digital Marketing (Agency or Client).
4. Organic Search with a minimum of 5 year experience either in-house or at an agency.
5. Direct experience with web analytics suites.
6. Ideally have experience of working internationally and in settings requiring cross-cultural sensitivity.
7. Excellent oral and written English communication and presentation skills.
8. Fluent English and Japanese required.