POSITIONS

 
Japan
TBG-017716

Company:

Consumer Goods & Retail

Position:

2-24 Senior Manager, Marketing and Membership / シニアマネジャー、マーケティングアンドメンバーシップ

Salary(¥):

18 - 23 milion

Responsibilities

1. Lead the development of innovative creative and programs to drive customer acquisition and engagement in the newly launching business.
2. Develop and deliver a rich slate of experiments (A/B testing) for driving customer acquisition and engagement with the program.
3. Develop customer acquisition strategy to meet business goals, including program awareness improvement and branding, which includes the following.
4. Develop targeting strategies that will drive customer trials and conversion.
5. Plan, coordinate and execute innovative marketing initiatives to drive traffic and acquire new customers. Improve the execution through acquisition related metrics, clickstream and campaign data.

Requirements

1. 10+ years of relevant work experience in online marketing.
2. Ability to balance requirements with various constraints including resources capacity, budget and scalability and stability impacts.
3. Strong oral and written communication skills, with a demonstrated ability to communicate and build consensus with various internal and external groups and senior leaders.
4. Strong data extraction, analytical and problem solving skills; ability to work with large, complex data sets and familiarity with statistics or other analytical techniques; SQL and excel skills are required.
5. Native in Japanese and fluent in English.